"It's the very same old tissue, honey, it doesn't make a distinction, ok? It's still going to work the exact same way", my exasperated husband hissed into my ear as I got containers after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I in fact wrote 'designer tissue'. Yes, for a graphic designer and author who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it. All the hoopla. The shenanigans. The 'suck 'em in with great copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for great packaging, I have a dominating right to be human.
But they are so pretty ... the packaging. I swear!
They have the 'nature enthusiast' packaging, the 'fruity' packaging, the 'female on the go' product packaging, and after that they have the 'kids' product packaging. I grabbed 4 of each design plans and made a run for the counter with them with my shouting kids and exasperated other half pursuing me in sluggish movement. It was certainly a 'die-hard' moment. You know, when the hero is escaping from a lot of wild bad men with maker guns, and they're shooting at your feet or something ... and there's a surge behind you ... and everything occurs in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging designs on them. I would find it humorous enough if I didn't like the product packaging designs so much. I am dead major. In truth, I loved the packaging designs so much, after utilizing up all the tissues in the boxes, I would eliminate the styles and position it into my 'needs to keep for reference' clear folder. I do not keep a lot of stuff in there because I am quite selective about the designs that I like, but these packaging styles made the cut. They definitely did.
You see, this is the example that occurs when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! It's what's INSIDE that count. They're going to THROW the PACKAGING away. Why spend so much cash on the product packaging?" Possibly you're also thinking that the cash must go towards developing better quality items ... for faster delivery choices ... or possibly the cash must go towards investing potential clients to costly suppers in Italian dining establishments. It's your call, really.
The more effort you put into developing your product packaging, more clients will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make sense for me to state now that when they stop and take notification of your product packaging, your possibility of getting them to purchase your item increases?
And without an electrifying product packaging, customers are going to walk past the heaps and heaps of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a rack, for goodness sake, and the only weapon you have is to have a great industrial packaging company.
Believe about it!
They have the 'nature fan' packaging, the 'fruity' product packaging, the 'woman on the go' packaging, and then they have the 'kids' product packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging styles on them. I enjoyed the packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the styles and place it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there because I am pretty selective about the styles that I like, however these product packaging designs made the cut. The more effort you put into soap packaging machines creating your product packaging, more customers will take an appearance and stop at your packaging or what's inside the creative packaging.